I worked closely with the Marley estate to bring to life the guitar Bob Marley used at home throughout the seventies to write songs. This was one of the most rewarding projects for me—being a big fan of Marley’s music. I had the opportunity to lead the product visual design and all advertising for this guitar. This launch turned out to be one of the most successful product releases in the history of the Guild brand.

Below is a glimpse into the “making of” the Guild Marley A-20 guitar.